Online matchmaking or dating
Clergy probably played a key role in most Western cultures, as they continue to do in modern ones, especially where they are the most trusted mediators in the society.
The influence of such people in a culture that did not arrange marriages, and in which economic relationships (e.g.
"being able to support a family", "good prospects") played a larger role in determining if a (male) suitor was acceptable, is difficult to determine.
Some sites provide free registration, but may offer services which require a monthly fee.
For modern matchmaking which tends to substitute information technology or game-like rules for the expert's finesse, see Dating system.
The concept of matchmaking is also used in the business world and known as B2B Matchmaking, Investor Matchmaking, Business Speed Dating or Brokerage Events.